Fresh from the world's finest growing regions.

Serve Plan imports premium fresh and frozen fruit and vegetables, delivered to UK wholesale through a trusted national cold-chain network.

Talk to our sourcing team Explore our range

Wholesale Only

Trade Registration

Assortment of fresh fruit and vegetables

About Serve Plan

A quiet bridge between the world's growers and Britain's tables.

Sourcing countries

Across four continents

Cold-storage network

Nationwide partner depots

F+F

Fresh & frozen ranges

Year-round availability

Origins

Eight countries. One careful standard.

We work directly with growers in eight regions, chosen for climate, craft, and consistency.

Costa Rica

Pineapple, banana, tropical

Ecuador

Banana, mango, dragon fruit

South Africa

Citrus, stone fruit, grapes

Ghana

Pineapple, papaya, tropical

Brazil

Melon, mango, lime

Spain

Citrus, berries, vegetables

Holland

Peppers, tomatoes, salad

Morocco

Citrus, tomatoes, berries

Range

Fresh and frozen, sourced with the same care.

Fresh

Picked at peak and shipped fast. Whole fruit and vegetables, ready for retail and foodservice.

View fresh produce

Frozen

IQF and bulk-frozen ranges that hold flavour, colour and nutrition — supplied year-round.

View frozen range

Why Serve Plan

The discipline behind every delivery.

Trusted Growers

Long-standing relationships with leading farms across eight countries.

Cold-Chain Integrity

Temperature-controlled from origin to UK depot — every consignment.

Year-Round Supply

Diversified sourcing windows ensure continuity across every season.

Wholesale Scale

Volume-ready supply for retailers, distributors and food service buyers.